The battle for dominance in AI-powered search is accelerating. Google continues rolling out its Search Generative Experience, while Microsoft Bing leans heavily on OpenAI integrations. For publishers and affiliate marketers, the disruption is severe: fewer clicks to websites, more answers directly in search. The immediate strategy must be diversifying traffic sources—Reddit, newsletters, and communities—not just SEO. Long-tail keyword arbitrage is eroding as AI paraphrases content directly. However, opportunities exist: structured data, product feeds, and partnerships with AI platforms can maintain visibility. Sites with authoritative niche expertise still get cited more frequently, but the shift is away from 10-blue-links optimization and toward content structured for machine readability. Winners will be those who treat AI not only as competition but as a distribution partner, embedding brand language and knowledge in ways models surface and reuse. The landscape is volatile, but adaptation is still possible.