Apple’s Vision Pro headset has entered its second year, and the adoption curve is defining the future of mixed reality. While initial sales were constrained by price, enterprise adoption in design, training, and collaboration is accelerating. For developers and content creators, this means experimenting with spatial interfaces early pays off. Consumer use cases—movies, immersive sports, productivity—are still niche, but developer ecosystems grow exponentially once critical mass builds. The broader lesson: immersive media is no longer speculative; it’s operational. Brands experimenting with AR campaigns, 3D product demos, or VR-native communities are positioning themselves ahead of the curve. Vision Pro is not mainstream yet, but it is a catalyst for industry-wide readiness. If you’re in content, advertising, or digital experiences, the time to prototype for immersive is now, not when it’s cheap and saturated. Early entrants will own the playbook when mass adoption hits.
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