Many people remember the giants like Apple and Microsoft, but the early 2000s were also full of smaller technology brands that have been completely forgotten today. Companies like Gateway, Palm, or Creative Labs had their moment of fame but eventually disappeared from the mainstream. Writing about their rise and fall attracts readers who love nostalgia, while also teaching lessons about innovation, competition, and marketing. These stories can easily pull traffic because they connect with both tech enthusiasts and casual readers who enjoy a throwback. Exploring what made these brands popular and why they failed creates an engaging entry that feels personal and informative at the same time.