Many celebrities have filed unusual trademarks to protect their brand. From Paris Hilton’s “That’s hot” phrase to Taylor Swift’s “This sick beat,” the world of celebrity trademarks is filled with oddities. Readers are curious about the lengths famous people go to in order to control their image and words. Highlighting strange or funny examples can create a viral effect because the topic mixes law, fame, and humor. It’s an area with low competition, but strong potential for traffic since it blends pop culture with intellectual property in a light and entertaining way.