Social media addiction is a growing concern as platforms use algorithms designed to maximize user engagement. The intermittent rewards of likes and comments trigger dopamine releases, reinforcing compulsive checking behavior. This can lead to decreased productivity, anxiety, and impaired social skills. Younger generations are particularly vulnerable, with studies linking excessive use to depression and loneliness. Efforts to combat addiction include digital well-being tools, time limits, and educational campaigns. Understanding the psychological mechanisms behind social media use is key to developing healthier habits and designing platforms that prioritize user welfare over profit.