In 2025, amid economic uncertainty and a 42 ％ drop in discretionary spending, thrifting has become a mainstream shopping approach: **66 ％ of U.S. adults now shop second-hand regularly**, led by Gen Z (28 ％ thrifting weekly). Main motivations include saving money (72 ％), hunting for unique pieces (42 ％), good deals (51 ％), and collectibles (28 ％). Popular thrift categories are clothing (71 ％), home décor (45 ％), and books (40 ％), with 22 ％ preferring online platforms. For many, thrifting is also self-care, a social activity, and a hobby—especially Gen Z (70 ％). Creating guides to thrift hotspots, styling second-hand finds, or the sustainability side of thrifting would appeal widely.
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