Thousands of brand names were once registered but never made it big. Some sound funny, others sound outdated, and many make people wonder what the creators were thinking. Collecting and writing about these abandoned brand names entertains readers and also opens discussion about branding mistakes. People love to laugh at odd ideas while also reflecting on what makes a strong brand successful. Since few websites focus on this exact niche, it’s a great opportunity to create unique and shareable content with low competition.