fast fashion impact is being discussed worldwide because of its environmental and social consequences. cheap clothing production often relies on poor labor conditions, excessive water use, and non-biodegradable materials. consumers are becoming more aware, demanding transparency and sustainable options from brands. while fast fashion makes style affordable, it also fuels overconsumption and waste. governments in europe are even considering regulations to limit harmful practices. secondhand shopping and recycling clothes are becoming popular alternatives. the real challenge is balancing affordable fashion with responsible production, and whether big companies will change before it's too late.