how the “economic blackout” boycott is reshaping consumer power in the u.s.

The “Economic Blackout” began in early 2025 as a socially driven consumer protest against corporate rollbacks of DEI (Diversity, Equity - Inclusion) initiatives. It was sparked by corporate reactions to federal DEI program eliminations and grew as a symbolic boycott, encouraging consumers to redirect spending to companies maintaining diversity. Led by figures like Reverend Jamal Bryant and organizations like People’s Union USA, the movement encouraged “no-buy” actions, home-coffee brewing, and selective purchases. This form of economic activism saw participation on social media and real-life actions, even intersecting with broader “No Buy 2025” trends. Though aimed at corporations, analysts note the real economic impact likely hits workers and small businesses more than federal policy overall. Americans interested in activism, ethical consumption, or the intersection of business and politics would find such a topic compelling.