vibe coding focuses on creating applications that evoke emotions and a particular 'vibe' for the user. in 2025, developers in the u.s. are adopting this approach to enhance user engagement. by emphasizing aesthetic design, soundscapes, and intuitive interactions, vibe coding turns ordinary apps into immersive experiences. startups and indie developers are leading this trend, and it is slowly influencing mainstream software development as companies look for ways to retain users longer and make applications feel more human-centered.